Beatles to iTunes: “We Can Work it Out”

November 17, 2010 § 1 Comment

An article in today’s New York Times said that Apple is expected to announce on Tuesday that it made a deal with hold-outs The Beatles to sell their music on iTunes.  According to the article, depending on terms of the deal, the songs “Please, Please me” “Hey Jude” and “A day in the Life” will be available online for the first time.  The Beatles are one of the last major hold outs concerning music downloads.


The article points out that Apple CEO Steve Jobs has been unable to obtain Beatles music because of opposition  by the band and their record label EMI, and that successfully getting hold of the music speaks to the fact that online music purchases dominate the music industry strategy.  The article also discusses the fact that iTunes is not a major source of income for Apple, but a “break even” venture.  The function of iTunes is to mostly boost sales of iPods and iPhones.  Because of this fact, Apple does consider this a huge step for them and did their best to create hype and excitement to mark the milestone.

Here is one of the ads enticing die-hard Beatles fans.



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