The Most Wonderful Time of the (Shopping) Year
November 24, 2010 § Leave a comment
It’s a well-known fact that the delicious holiday of Thanksgiving is often dwarfed by the hype of Christmas, but this year I noticed the presence of Christmas a lot earlier, as in the day the after Halloween! Articles from the New York Times and the Associated Press both explained this trend as a reaction to a slow consumer month in October. Stores like Sears and Amazon, for example, featured “Black Friday Now” deals at the beginning of November, in hopes of sparking consumer excitement.
The strategy seemed to work according to a Nov. 21st article on MSNBC.com. The article claims that early holiday numbers are encouraging for stores, and some of it has to do with increased spending in early November. Early discounting on everything from TVs to sweaters, as well as free shipping campaigns for online orders, roused consumers’ spirits right before the traditional shopping season kicked off.
The trend is being seen as a reflection of the over zealous attitudes of companies towards Christmas, and the improving state of the economy.
“The discounts are having more traction” than last year, BMO Capital Markets John D. Morris said. “Last year, the consumer was more distracted by the larger picture of the economy. They just weren’t in the mood. This year, it still takes the promotion, and the consumer is still deal-driven, but they seem to be less distracted and more in the mood.”