Professional social media site,Yammer.com, gets $40 million for funding
December 1, 2010 § Leave a comment
As if Facebook, Twitter, Tumblr, Myspace, and other social media sites weren’t enough to keep track of, another social media website has is gaining notoriety . Contrary to the other sites, though, Yammer.com is not completely free and it has a a particular target audience and purpose: communicating within a business or corporation.
Yammer has been called Twitter for businesses. It has microblogging, direct messaging, profiles, groups and more. Yet, each of those things is geared towards the professional level.
Yammer is revolutionizing internal corporate communications by bringing together all of a company’s employees inside a private and secure enterprise social network. Although Yammer is as easy to use as consumer products like Facebook or Twitter, its enterprise-grade software is built from the ground up to drive business objectives.
Yammer enables users to communicate, collaborate, and share more easily and efficiently than ever before. It reduces the need for meetings, increases communication across silos, surfaces pockets of expertise and connects remote workers.
Launched in Sept. 2008 at the TechCrunch50 conference, Yammer has been in the news lately because in September, Yammer 2.0 was released with new features that allowed co-workers to create and send out events, share URLs in conversations and allows company manager to track traffic in their network.Also, Yammer has just recently secured $25 million in funding which means that the companies total funding is $40 million, according to mashable.com.
Signing up for Yammer is free for the basic website for employees. If a company wanted to add other controls such as custom branding, data export and more, there is a fee per company user ($3 or $5 depending).